Marketing Support
Award-winning marketing support, as voted by Interiors Monthly readers, for five years running!
Marketing Calendar
Use the NBF & Bed Advice UK’s 2024 Marketing Calendar with dates of significance to link in with your own sales & marketing activities, primarily for consumers.
Marketing Toolkits
Free year-round marketing toolkits for bed retailers and manufacturers to download, with new creatives including social media graphics, suggested copy and posters.
Keep an eye out for our seasonal toolkits thorughout the year. Scroll down to see our range of videos that you can freely share across social media or embed on your website.
May Be Time for a New Mattress campaign toolkit
Our smaller-scale springtime campaign, ‘May Be Time for a New Mattress’, will run throughout May and aims to highlight why it may be time to swap that old mattress for a new, comfortable and supportive one, focusing on educating consumers on the signs to look out for, directing them to our Bed MOT and Bed Buyers’ Guide. Includes logos, one set of social media carousel graphics and one infographic.
What the NBF-approved tick means to consumers
Highlights the benefits of buying from an Approved NBF Member and what the NBF-approved tick means to consumers when they spot it in-store – safe, clean and honest. Includes three sets of social media carousel graphics, three posters with print-friendly versions and suggested social media copy.
Bed Buying
Outlines the important steps consumers need to remember when they begin their bed-buying journey. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Testing
A nine-step guide to testing mattresses in-store. Display the posters beside your beds to support your sales team and assist your customers. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Bed Care
Caring for your bed (base and mattress) is crucial to prolonging its lifespan – this toolkit explains how to do it properly. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Settlement
Mattress settlement is the most common complaint we receive from consumers, so it is vital you educate your customers on what it is and why it happens. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Videos
A range of bed related videos produced by NBF which can be used on your own company websites.
Feel free to use these videos on your website or through your social media channels. Click on the play button and press the Share button to share the video on your Twitter or Facebook. You can also copy the video embed code for use on your website.
Signs You Need to Replace Your Mattress
White Van Mattress Scam
Tips For Buying Beds Online
Signs Your Mattress Needs Replacing
Other Resources
NBF Branded Labels
Members can now order NBF branded labels and swing tickets to reassure their customers that their products are made by an approved NBF member.
Join the NBF
Become part of the trade association for the UK bed industry
