Bed retailers encouraged to engage in National Bed Month campaign

As National Bed Month approaches in March, the National Bed Federation (NBF) is calling on bed manufacturers and retailers to support the annual awareness campaign with its free multi-media toolkit.

The campaign, which has been running for over 30 years, promotes to consumers the health benefits of buying a new bed, particularly one made by an NBF-approved member. The theme ‘Wake Up on the Right Side, with the Right Bed’ and hashtag #RightSideOfTheBed, focuses on bed-buying advice to ensure consumers get the right bed for their needs. It also shares tips on caring for the bed to prolong its lifespan and dispose of it responsibly when it comes to the end of its life. The trade association has also partnered with The Sleep Charity to provide expert guidance to help the nation sleep better.

Bed retailers and NBF members are being encouraged to download the National Bed Month toolkit from the NBF website. The multi-media toolkit includes logos, infographics, posters, web banners, suggested social media copy and a humorous official video to share across online channels. 

Said Simon Williams, NBF head of marketing & membership: “National Bed Month is the ideal time to remind consumers they are more likely to wake up on the “right side of the bed” when they sleep on a new, comfortable and supportive mattress, and know how to care for it properly.  

“When pushing that new bed sale or special discount, we encourage all bed retailers to promote the many physical and mental health benefits a good bed can bring. We’ve done much of the hard work for you when it comes to the marketing collateral, so download our comprehensive toolkit today!”

Download the toolkit via our Marketing Support page.

Related Posts


The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover

Annual Report & Accounts

For the year ending December 2022

NBF Green

Our Goal: 75% of new mattress sales diverted from landfill by 2028.

For Members



NBF Members List

Our member directory is a list of current NBF members with contact details and their certificate number.

Product Search

A database of National Bed Federation members to help you search for either finished or component products.


Get the latest Industry News. Members News articles are only available to NBF members who are logged in to the website.

NBF Announces 2024 Bed Industry Awards Categories

NBF Announces 2024 Bed Industry Awards Categories

The National Bed Federation (NBF) has announced the eight categories for its highly anticipated Bed Industry Awards for 2024, honouring the brightest and best enterprises in the bed market. The awards showcase the very best in inspiration, design and innovation among...

Newsletter Archive