Marketing Support

Use the NBF & Bed Advice UK’s 2026 Marketing Calendar with dates of significance to link in with your own sales & marketing activities, primarily for consumers.

The NBF has released a new free best practice guide for claims related to chemicals in products. This guide is designed to help you better understand the chemicals used in mattresses, explaining key terminology and covering transparency on product labelling, sustainability and green claims, and chemical content. Please share with any relevant colleagues.

May Be Time for a New Mattress campaign

Our smaller-scale campaign, “May Be Time for a New Mattress”, will run throughout May and aims to highlight why it may be time to swap that old mattress for a new, comfortable and supportive one, with the key signs to look out for.

The toolkit will be available to download very soon. Don’t forget to tag us on social media: @bedadviceuk

What the NBF-approved tick means to consumers

Highlights the benefits of buying from an Approved NBF Member and what the NBF-approved tick means to consumers when they spot it in-store – safe, clean and honest. Includes three sets of social media carousel graphics, three posters with print-friendly versions and suggested social media copy.

Bed Buying

Outlines the important steps consumers need to remember when they begin their bed-buying journey. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.

Bed Care

Caring for your bed (base and mattress) is crucial to prolonging its lifespan – this toolkit explains how to do it properly. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.

Signs You Need to Replace Your Mattress