As National Bed Month approaches in March, the National Bed Federation (NBF) is calling on bed manufacturers and retailers to support the annual awareness campaign and is providing an exclusive multi-media toolkit to its NBF Retail Champions.
The campaign, which has been running for over 30 years, promotes the health benefits of buying a new bed to consumers, particularly one made by an NBF approved member. This year’s theme – ‘Wake Up on the Right Side, with the Right Bed’ #RightSideOfTheBed – will focus on bed buying advice to ensure consumers get the right bed for their needs, plus tips on how to care for it to prolong its lifespan. According to NBF consumer research* the advice is needed: 41% are replacing their old mattresses in five years or less, with a third citing as a reason for a replacement that their old bed is worn out and a further 21% that it’s uncomfortable.
To support the campaign, NBF Retail Champions and NBF members will have exclusive access to a free downloadable multi-media toolkit, new for 2022. The toolkit includes an updated logo, infographics, posters, web banners and a short and informative video.
The NBF Retail Champions Scheme helps consumers identify those retailers who stock predominantly NBF member brands – brands that have been independently audited to ensure their products are safe, clean and honest. To qualify as a Retail Champion, a store must stock at least 50% of its UK and Irish sourced beds from NBF members. Premier Retail Champion status is for shops that source 100% of their UK and Irish made beds from NBF members. If bed retailers meet these criteria, they are encouraged to apply to the scheme via the bedfed.org.uk website to access the National Bed Month toolkit and other year-round benefits.
Said Simon Williams, NBF marketing & membership manager: “Over the years, we’ve had hundreds of retailers and manufacturers support National Bed Month in their sales and marketing campaigns. Whether it’s fundraising, providing fun photo opportunities, special discounts or added value offers, it’s the ideal opportunity for all bed retailers to push new bed sales.
“The new toolkit gives NBF Retail Champions the additional tools to help them promote the importance of a good, comfortable bed for a great night’s sleep. Use the video and infographics on social media, the banners on websites and the logo in marketing collateral.
“If bed retailers aren’t yet part of the NBF Retail Champions Scheme and meet the requirements, then we encourage them to apply to the scheme and get fully involved with this fantastic promotional campaign. If you don’t get involved, how do you know if it does or doesn’t work for you?”
The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK mattress sector turnover.
NBF Members – please check your latest newsletter, Retail Champions – check your latest Champions Chat newsletter for an access link or email philippa@bedfed.org.uk. Read more info on our art toolkits page.
