National Bed Federation boosts marketing support for UK and Irish bed retailers

The National Bed Federation (NBF) has boosted its retailer support offering with five new marketing toolkits to increase awareness of the NBF-approved tick and share advice on the bed-buying process, after-purchase care and mattress settlement.

Following the success of the historical Sleep Council retailer toolkits, the trade association recognises the need to continue this level of support by providing new and improved packs that are available to download for free from the Marketing Support page.

mattress settlement, is it normal? bear scratching head in thought Each toolkit includes posters that can be printed to any size and social media graphics designed in the recognisable consumer-friendly Bed Advice branding with suggested social media copy. The toolkits focus on the following themes: what the NBF-approved tick logo means to consumers; important points to remember when buying a bed; the steps to testing mattresses in-store; caring for your bed and educating consumers on settlement, also known as body impressions.You can’t always tell by looking, so let us assure you that
a bed with the NBF-approved tick label is safe, clean and
everything it says it is
Now that’s comforting. NBF approved tick logo.

Said Simon Williams, NBF head of marketing & membership: “We are calling on UK and Irish bed retailers that stock NBF-approved member brands to download the toolkits from the Marketing Support hub on our website. We have created print-friendly versions of the posters to enhance retailers’ existing POS in their stores, and, with the increasing prevalence of social media marketing, a fantastic suite of social media infographics to support retailers’ sales and marketing activities.”


Related Posts


The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover

Annual Report & Accounts

For the year ending December 2022

NBF Green

Our Goal: 75% of new mattress sales diverted from landfill by 2028.

For Members



NBF Members List

Our member directory is a list of current NBF members with contact details and their certificate number.

Product Search

A database of National Bed Federation members to help you search for either finished or component products.


Get the latest Industry News. Members News articles are only available to NBF members who are logged in to the website.

NBF Announces 2024 Bed Industry Awards Categories

NBF Announces 2024 Bed Industry Awards Categories

The National Bed Federation (NBF) has announced the eight categories for its highly anticipated Bed Industry Awards for 2024, honouring the brightest and best enterprises in the bed market. The awards showcase the very best in inspiration, design and innovation among...

Newsletter Archive