National Bed Federation Encourages Bed Trade to Participate in May Mattress Campaign

The National Bed Federation (NBF) is calling on the bed trade to support its May awareness campaign, ‘May Be Time for a New Mattress’, aimed at equipping consumers with signs that indicate they should replace their mattresses.

The NBF has provided a free marketing toolkit for retailers featuring the official logo and engaging social media infographics, available to download on the NBF’s Marketing Support page.

The campaign, which is more streamlined than its National Bed Month counterpart, will run across the NBF’s consumer-facing Bed Advice UK social media. Consumers will be guided to Bed Advice UK’s Bed MOT tool and comprehensive Bed Buyers’ Guide, which include information on the importance of purchasing from approved NBF member manufacturers. Both resources are available at www.bedadvice.co.uk.

Simon Williams, head of marketing and membership at the NBF, emphasised the importance of industry participation in this campaign, particularly during traditionally quieter selling periods. Williams stated: “We urge the bed industry to rally behind this campaign, which not only provides essential education for consumers regarding the health benefits of sleeping on a comfortable and supportive mattress but also presents a fantastic opportunity for retailers to elevate their marketing efforts and drive valuable bed sales.”

Related Posts

About

The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover

Annual Report & Accounts

For the year ending December 2022

NBF Green

Our Goal: 75% of new mattress sales diverted from landfill by 2028.

For Members

Directory

 

NBF Members List

Our member directory is a list of current NBF members with contact details and their certificate number.

Product Search

A database of National Bed Federation members to help you search for either finished or component products.

News

Get the latest Industry News. Members News articles are only available to NBF members who are logged in to the website.

NBF Announces 2024 Bed Industry Awards Categories

NBF Announces 2024 Bed Industry Awards Categories

The National Bed Federation (NBF) has announced the eight categories for its highly anticipated Bed Industry Awards for 2024, honouring the brightest and best enterprises in the bed market. The awards showcase the very best in inspiration, design and innovation among...

Newsletter Archive