Retail Champions Scheme
Do you want to associate your business with the leading authority on the UK bed industry? If you predominantly stock NBF-approved member brands, sign up for our FREE Retail Champions Scheme today.
Upgrade to the exciting NEW benefits package
Running a successful bed retail business means staying informed and having expert support when you need it. That’s why we have launched a new add-on package to the existing free NBF Retail Champion benefits that is designed to give you the insights and advice you need to thrive.
Upgrading to our new package will help you stand out further in a competitive market with expert tools and support tailored to enhance your operations and customer service.
I am applying to become a Retail Champion for the first time
Please note, that NBF Retail Champions are NOT members of the National Bed Federation. View of our full list of NBF members.
I am an existing Retail Champion and want to upgrade my benefits package
Compare the benefits
NEW Benefits Package (including the current free benefits):
Association with the leading UK authority on all things beds
Your company details will be listed on the NBF’s consumer-facing Bed Advice UK website with a link to your website
Free point of sale pack, including a window sticker and swing tickets, plus digital assets
Eligibility to enter the prestigious NBF Bed Industry Awards
Subscription to the Champions’ Chat e-newsletter for bed industry news and updates
Annual in-depth NBF bed-buying Consumer Research data
NBF Protect for UK-based retailers – powered by Quest Cover. Offering 24/7 support and advice on HR, health and safety, legal, and tax & VAT through a portal and helplines
Expert-led NBF Technical information on the latest product-related legislation
Discounted City & Guilds training courses on critical topics such as managing customer complaints effectively
Information on sustainability and recycling initiatives
Bed Show VIP: Dedicated parking and access to the exclusive Retail Champion Lounge.
Existing Free Benefits:
Association with the leading UK authority on all things beds
Your company details will be listed on the NBF’s consumer-facing Bed Advice UK website with a link to your website
Free point of sale pack, including a window sticker and swing tickets, plus digital assets
Eligibility to enter the prestigious NBF Bed Industry Awards
Subscription to the Champions’ Chat e-newsletter for bed industry news and updates
Want more from your association with the leading UK’s authority on all things beds?
Then upgrade to the new benefits package today!
Enhanced Benefits Package
Standard Free Benefits Package
Association with the leading authority on all things beds
Your company details will be listed on the NBF’s consumer-facing Bed Advice UK website with a link to your website
Free point of sale pack, including a window sticker and swing tickets, plus digital assets
Eligibility to enter the prestigious NBF Bed Industry Awards
Subscription to the Champions’ Chat e-newsletter for bed industry news and updates
Annual in-depth NBF bed-buying Consumer Research data
NBF Protect for UK-based retailers – powered by Quest Cover. Offering 24/7 support and advice on HR, health and safety, legal, and tax & VAT through a portal and helplines
Expert-led NBF Technical information on the latest product-related legislation
Discounted City & Guilds training courses on critical topics such as managing customer complaints effectively
Information on sustainability and recycling initiatives
Bed Show VIP: Dedicated parking and access to the exclusive Retail Champion Lounge
Want more from your association with the leading UK’s authority on all things beds?
Then upgrade to the new benefits package today!
Premier Retail Champion pack contents
Retail Champion pack contents
How to apply
If you currently source at least 50% of your UK & Irish made beds and mattresses from NBF members, simply complete the declaration form below. The information you provide below will be used on our Bed Advice UK website. Once you have applied, we will carry out our checks before we respond.
There is an option to upgrade to our enhanced benefits package. Fees are based on the number of stores if you are a brick & mortar business or your annual turnover if you are a predominantly online business.









