Use the NBF & Bed Advice UK’s 2026 Marketing Calendar with dates of significance to link in with your own sales & marketing activities, primarily for consumers.
Use the NBF chemical claims guidance to avoid misleading consumers in your marketing claims
The NBF has released a new free best practice guide for claims related to chemicals in products. This guide is designed to help you better understand the chemicals used in mattresses, explaining key terminology and covering transparency on product labelling, sustainability and green claims, and chemical content. Please share with any relevant colleagues.
We are excited to share the multimedia marketing toolkit for our new two-week campaign, Who Are You Sleeping With?. The campaign will run 16th-27th November 2026 and will highlight the risks of buying unknown mattress brands from marketplaces and online traders.
The theme stems from our 2026 consumer research, which found 40% of consumers couldn’t name the brand of mattress they were sleeping on. If they don’t know the brand of their mattress or where it came from, how do they know it is safe, compliant and as described?
The campaign highlights these risks and asks consumers to do their due diligence, while highlighting the benefits of buying from an NBF-approved brand and reputable retailer.
Please join us in sharing this important messaging.
The multimedia marketing toolkit includes:
Highlights the benefits of buying from an Approved NBF Member and what the NBF-approved tick means to consumers when they spot it in-store – safe, clean and honest. Includes three sets of social media carousel graphics, three posters with print-friendly versions and suggested social media copy.
Outlines the important steps consumers need to remember when they begin their bed-buying journey. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
A nine-step guide to testing mattresses in-store. Display the posters beside your beds to support your sales team and assist your customers. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Caring for your bed (base and mattress) is crucial to prolonging its lifespan – this toolkit explains how to do it properly. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress settlement is the most common complaint we receive from consumers, so it is vital you educate your customers on what it is and why it happens. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Why not embed our videos on your website or share them on social media to enhance your existing sales and marketing activities? To embed a video, press play and click the YouTube icon that appears. On the YouTube page or app, click ‘Share’ and select ‘Embed’ to copy the code.
Signs You Need to Replace Your Mattress
White Van Mattress Scam
Tips For Buying Beds Online
Why Your Bed is a Miracle Product
Is a Bed in the Box Right for You?
Memory Foams vs Latex Foam
Pocket Springs Explained
Coil Springs Explained
Discover our range of sustainability resources, including our free EcoDesign Principles guide, NBF Recycling Reports and information on certified mattress recyclers.
If you’re a UK or Irish bed retailer that predominantly stocks NBF-approved member brands, join our retailer support scheme and receive free POS and digital supporter assets.
Download our guidance document to help you explain the benefits of buying from NBF-approved members and joining the Retail Champions Scheme.
Be part of our award-winning trade association for the UK & Ireland's bed industry
