The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover
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The National Bed Federation (NBF) has produced a new testimonial video featuring UK bed retailers, highlighting the benefits of buying from NBF-approved members and how the trade association supports retailers.
Following the success of the NBF’s humorous manufacturer and supplier member videos, the latest instalment features the voices of six bed retailers. All the retailers are part of the NBF Retail Champions Scheme, a free support initiative for UK and Irish bed retailers.
The participants discuss a range of topics, including the value of aligning with the organisation through its Retail Champion Scheme and what sets NBF-approved manufacturer brands apart from non-members, such as the NBF’s stringent Code of Practice.
“After the success of our first two videos, the natural next step was to showcase the valuable, dedicated support offering for bed retailers who predominantly stock NBF-approved member brands,” said Simon Williams, head of marketing & membership.
“From the added peace of mind our independent auditing brings, to the award-winning marketing support and prestigious recognition our industry awards bring, the video really emphasises the value of retailers not only working with NBF-approved manufacturers but of aligning themselves with our fantastic organisation that works hard to make things right across the industry.”
UK and Irish bed retailers can apply to join the NBF Retail Champions Scheme and find out more about the benefits of stocking NBF member brands on the NBF website.
