The Sleep Charity and Bed Advice UK, the consumer-facing arm of the National Bed Federation (NBF), are rallying the bed industry to get behind the month-long campaign, Sleeptember, in September, with the theme ‘Better Sleep Starts Here…’
This strategic sponsorship aims to spread the message that ‘Better sleep starts with a good bed.’ Industry partners and retailers are being encouraged to sign up for a free Sleeptember Supporter’s Pack, featuring downloadable assets, campaign messaging, social media content and digital tools to help amplify the campaign throughout September.
At the heart of the campaign is a 30-Day Sleep Challenge designed to encourage consumers to make small, daily changes to improve their sleep hygiene. A fun and engaging Bed Head Fundraiser will run on social media, calling on supporters to raise money for The Sleep Charity by showing off their wildest morning hairdos.
Throughout the month, a series of free weekly webinars will offer valuable insights and education for both consumers and the trade. The programme will launch with a live expert panel discussion on 3 September, 12.30pm, featuring representatives from Harrison Spinks, Prestige Beds, The Sleep Charity, and the NBF, who will explore the evolving role of the bed industry in promoting better sleep.
Subsequent weekly sessions will cover:
- How to Choose the Right Bed – 10 September, 12.30pm.
- Creating the Perfect Sleep Environment – 17 September, 12.30pm.
- Selling Sleep: A Retailer’s Guide to Better Bed Sales – 24 September, 12.30pm.
Lisa Artis, Deputy CEO of The Sleep Charity, said: “Sleeptember is about more than just promoting sleep – it’s about creating lasting change in people’s attitudes and behaviours around sleep. With Bed Advice UK’s support, and the reach of the bed industry, we have a fantastic opportunity to get people thinking about how essential the right bed is to a good night’s sleep.”
Simon Williams, head of marketing & membership at the NBF, added: “We’re proud to back this important initiative. Sleep is the foundation of wellbeing, and a comfortable and supportive bed is the foundation of good sleep. This campaign is a win-win for the industry – not only does it serve a public good, but it also helps drive awareness of the value of investing in your bed and making informed buying decisions.”
Retailers, manufacturers, and industry stakeholders are urged to get behind the campaign and download their free Sleeptember supporter’s pack today by visiting The Sleep Charity website.
