NBF encourages bed trade to get involved in May mattress campaign

The National Bed Federation (NBF) is launching a month-long awareness campaign – ‘May Be Time for a New Mattress’ – which will run throughout May to highlight why it may be time to swap that old mattress for a new, comfortable, supportive one.  

The NBF urges manufacturers and retailers to get behind the digital campaign by downloading the free retailer toolkit, which includes a modernised logo and engaging social media graphics, via the NBF Marketing Support hub.

Running across the NBF’s consumer-facing Bed Advice UK channels, the campaign will focus on the signs to look out for when it is time to replace a mattress. It will also guide consumers to Bed Advice UK’s online Bed MOT tool and comprehensive Bed Buyers’ Guide, which includes information on the importance of buying from Approved NBF Members. Both resources are available at www.bedadvice.co.uk.  

Simon Williams, head of marketing and membership, said: “We originally launched the ‘May Be Time for a New Bed’ campaign in 2014 with The Sleep Council and saw how useful it was for the bed trade to run smaller, more frequent campaigns throughout the year. 

“The campaign returns with an exciting new look and feel to enhance retailers’ existing sales and marketing activities during a typically quieter selling period. We urge the bed industry to support the campaign; whilst providing crucial education for consumers who may be sleeping on old, uncomfortable, and unsupportive mattresses, it’s also a fantastic opportunity to secure that bed sale!” 

Related Posts


The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover

Annual Report & Accounts

For the year ending December 2022

NBF Green

Our Goal: 75% of new mattress sales diverted from landfill by 2028.

For Members



NBF Members List

Our member directory is a list of current NBF members with contact details and their certificate number.

Product Search

A database of National Bed Federation members to help you search for either finished or component products.


Get the latest Industry News. Members News articles are only available to NBF members who are logged in to the website.

NBF Announces 2024 Bed Industry Awards Categories

NBF Announces 2024 Bed Industry Awards Categories

The National Bed Federation (NBF) has announced the eight categories for its highly anticipated Bed Industry Awards for 2024, honouring the brightest and best enterprises in the bed market. The awards showcase the very best in inspiration, design and innovation among...

Newsletter Archive