NBF to be represented on new merged charity

NBF executive director Jessica Alexander is to join a newly formed advisory board taking The Sleep Council into a new era.

She joins a panel of experts who will shape the future of sleep support nationally.

Established in 1995 as a not-for-profit organisation, The Sleep Council served as the consumer facing arm of the National Bed Federation (NBF) for 25 years before merging with The Sleep Charity earlier this year. The two organisations had been working increasingly closely together to raise the importance of sleep on the public health agenda, launching a joint sleep manifesto at Westminster in March.

Said Jessica: “This represents a significant step forward for The Sleep Council which, is ‘Grown Up and Leaving Home’ to merge with The Sleep Charity.

“The importance of sleep and quality sleep in particular is much better understood and appreciated than it was 25 years ago and the two organisations combined will be able to achieve the goal of improving the nation’s sleep much better working together. I’m immensely proud to have been asked to be a member of the new advisory body and to be able to fly the flag for the importance of beds to achieving optimum sleep quality!”

Chairing the advisory board is Professor Heather Elphick, a consultant in paediatric respiratory and sleep medicine, and a trustee of the charity. She is joined by an 18-strong team of professionals whose expertise spans across sleep, sport science, nutrition, menopause, mental health, sleep research, primary care, public health, sensory processing, CBTi and medical sleep disorders.

The voluntary advisory board, named The Sleep Council, will play a vital role around providing advice as well as challenging and scrutinising key issues and programmes.

Said Vicki Dawson, CEO of The Sleep Charity: “As we expand our services and move into new sectors, it was important for us to ensure we were supported by a panel of professionals and we are delighted that Jessica has agreed to join us. Her experience, knowledge and insights will be invaluable as we drive forward with our mission.”

The Sleep Charity joined forces with The Sleep Council in July as part of an ambitious five-year plan to raise the profile of the importance of sleep. The NBF has agreed to continue its financial backing for the charity during the first two years of the merger.

The advisory board comprises of:
1. Professor Heather Elphick – consultant in Paediatric Respiratory and Sleep Medicine
2. Dr Ruth Kingshott – sleep physiologist at Sheffield Children’s Hospital
3. Dr Mike Farquhar – sleep medicine consultant at Evelina London Children’s Hospital
4. Dr Sarah Gilchrist – specialist in sleep and athletic performance
5. Dr Roxane Gervais – chartered psychologist
6. Dr Neil Bindemann – director at Innervate, Exec Director of P-CNS and Community Therapists Network
7. Dr Alanna Hare – consultant in sleep and respiratory failure at Royal Brompton and Harefield NHS Foundation Trust
8. Nathalie Winn- nutritionist at Waitrose & Partners
9. Rachel Wallbank – specialist occupational therapist
10. Simon Blake OBE – CEO of Mental Health First Aid England
11. Dr Elizabeth Pal – Child Health Lead at Better Start Bradford
12. Jessica Alexander – executive director of the National Bed Federation
13. Dr Rob Meadows – Reader at University of Surrey
14. Jenny Featherstone – physiotherapist, specialising in paediatric neuro-disability
15. Dr Theodora Kalentzi – specialist in women’s health and menopause care
16. Dr Karen McDonnell – occupational Health and Safety Policy Adviser at RoSPA
17. Shaun Fenton OBE – headmaster at Reigate Grammar School
18. Dr Simon Durrant – director of the Sleep Research Centre at the University of Lincoln
19. Dr Sophie Bostock – specialist in sleep and CBTi

Related Posts


The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover

Annual Report & Accounts

For the year ending December 2022

NBF Green

Our Goal: 75% of new mattress sales diverted from landfill by 2028.

For Members



NBF Members List

Our member directory is a list of current NBF members with contact details and their certificate number.

Product Search

A database of National Bed Federation members to help you search for either finished or component products.


Get the latest Industry News. Members News articles are only available to NBF members who are logged in to the website.

NBF Announces 2024 Bed Industry Awards Categories

NBF Announces 2024 Bed Industry Awards Categories

The National Bed Federation (NBF) has announced the eight categories for its highly anticipated Bed Industry Awards for 2024, honouring the brightest and best enterprises in the bed market. The awards showcase the very best in inspiration, design and innovation among...

Newsletter Archive